Episode 07
with Charlotte Trecartin
Viral Brand Expert: The Strategy That Built Million-Dollar Brands
Told the idea was too small to matter.
Tiffany K. Guillen interviews Charlotte Trecartin, founder of CharCharms and WallCandy, who shares how she built a $10M+ brand from scratch using pattern disruption, community-building, and relentless resourcefulness. The episode then transitions to Tiffany's principle breakdown, covering white space identification, customer co-founder dynamics, doing things that don't scale, recruiting superstars, the art of attention, saving for a rainy day, resourcefulness, and mindset.
Guest
Charlotte Trecartin
Founder & CEO of CharCharms & WallCandy | Scaling GenZ brands in retail (Target, Walmart) | Forbes 30 Under 30 | Shark Tank S16
Host
Tiffany K. Guillen
Creator and host of The Anatomy of a Dream, USC-trained filmmaker, TV director
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From the Set
Behind the frame with
Charlotte Trecartin.
10 FRAMES
“Pattern disruption is the most important thing when you're building a brand today. This applies to everyone, even if you don't have a product.”
Charlotte Trecartin
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