Social Media Expert: The Content Strategy That Turned Into MILLIONS

Tiffany K. Guillen interviews Natalie Barbu, co-founder and CEO of Rella, a social media management tool for social media managers and teams. Natalie shares how she pivoted from influencer to tech entrepreneur, nearly shut down her company with $25,000 left in the bank, and then went viral with a 60k-view skit that 7x'd revenue and launched the company to $2M ARR within months. The second half of the episode features Tiffany breaking down the core principles from Natalie's journey.